Become A Fitness Project Gym
At the heart of the Fitness Project initiative is a deep commitment to supporting gyms and their communities. By helping gyms become stronger and more connected, we build a fitness ecosystem that is adaptable, inclusive, and designed for long-term growth.
OUR WHY
The World Fitness Project takes a holistic approach to serving the fitness community by creating experiences, opportunities, and impact for everyone involved in the sport. Our mission is to support every part of the ecosystem from the everyday gym-goer to the gym owner, from coaches to professional athletes. We’re here for the community, the people in the gym, the ones building it, and the culture that brings it all together.
The Fitness Project initiative is built on a commitment to helping gyms grow their reach, deepen their impact, and thrive long-term. We believe that when gyms succeed, lives are transformed—inside and outside the walls of the gym. That’s why we partner with gym owners to expand the sport of fitness in a community-driven and engaging way. Whether your goal is to better engage your community, increase revenue, or retain more members, the Fitness Project initiative provides the tools and support to help you do it, all through a model rooted in competition, connection, and shared success.