The fitness industry is changing—and gyms should be leading the way forward.The Fitness Project was built to help you stay relevant, keep your members engaged, and strengthen your business for the long term.
As a gym owner, you're juggling coaching, retention, operations, and growth—on your own. Meanwhile, the fitness industry keeps evolving. Big brands, shifting trends, and burnout can make it feel like you’re constantly playing catch-up.
The Fitness Project was built by gym owners, for gym owners—with one clear goal:To help you build a strong, sustainable business while keeping your members excited and engaged year-round.
The World Fitness Project takes a holistic approach to the fitness ecosystem. We're here to support every part of it: From the everyday gym-goer to the gym owner, from coaches to professional athletes. Our work is grounded in the approach to building a more connected, sustainable, and inclusive fitness community.
We know how much time and energy it takes to run a gym, which is why we provide plug-and-play marketing materials, operational tools, and business development resources designed to support your growth without adding to your plate.
The Fitness Project gives your gym access to our Rec League—a quarterly fitness challenge designed to keep your members motivated and connected throughout the year. With multiple formats including Individual, Duo (M/F), and Same-Sex Teams of Three, the challenges are built to be inclusive and community-driven. Your gym receives a 5-week prep program leading into each challenge, a flexible 2-week submission window, and a customizable leaderboard to track progress and engagement. Plus, every member who signs up helps generate cash-back rewards for your gym, making participation a win for both your community and your bottom line.
You don’t need to rebrand or give up your gym’s identity to be part of the Fitness Project. We work alongside you—not over you—offering ongoing support and open communication to ensure you’re getting the most out of the initiative. As a partner gym, you'll receive priority access to events, early registration opportunities, and a built-in revenue-sharing model designed to reward your gym for engaging your members. We’re here to help you grow your community and business on your own terms.
We believe that when gyms thrive, lives are changed—both inside and outside the walls of the gym. The Fitness Project helps you strengthen your community, increase member engagement, and grow your business.
This isn’t a one-size-fits-all approach. It’s support you can actually use, designed by people who’ve been in your shoes.
